What does the personalisation agenda of 2012 emphasize?

The personalisation agenda of 2012 emphasizes putting the individual first in the process of planning, developing, and providing care. This approach reflects a significant shift towards patient-centered care, where the preferences, needs, and values of the individual are prioritized. It aims to empower patients by ensuring that they have a say in their own care decisions, with services tailored to meet their unique circumstances and goals.

The focus on individual needs aligns with broader trends in healthcare that seek to enhance patient engagement, satisfaction, and outcomes. By emphasizing a personalized approach, healthcare providers can better address the specific situations of each patient, leading to improved health experiences and more effective care delivery.

This agenda contrasts with simply prioritizing healthcare providers' needs or seeking to improve cost efficiency; while these are important aspects of healthcare delivery, they do not capture the essence of personalization. Additionally, standardizing care procedures across all regions can overlook the need for individualized solutions, which personalization strives to achieve.